About the Brand
Located in Midtown, the Quill and Curiosity Shop is a bookshop during the day and a whimsical speakeasy, hidden behind a bookshelf at night. With a cohesive brand, the menu incorporates a novel and author theme from drinks to food, immersing customers from front to back.
Brand Campaign Partnership
This campaign is centred around a future where Suzanne Collins has released a new book about Finnick Odair’s games. This event is a book signing with a Q&A segment and a photo op. There will be food served from the restaurant consisting of appetizers, drinks and dessert inspired by books. There will be many hints about the event through social media, and influencers will be invited.
The branded adverts shown in this campaign all follow the campaign brand identity, and strive to communicate the fact that during the grand opening of the Quill and Curiosity Shop, fans have the opportunity to meet Suzanne Collins, buy the new book and get it signed. It is simplistic, readable and is eye-catching at a distance, using a Hunger Games typeface to draw fans in.
The Speakeasy Buisness’s Brand Book
This brand book was designed to be simplistic, easy to follow and match the visual identity of my brand. It includes information about the brand itself and its goals, the rules of the brand, how the brand should appear in materials, and how it is implemented in a campaign. The brand book consists of 4 booklets which are held in a hard cover, with pockets designated for each booklet. This design choice in the construction of the book relates to the business of a bookshop and novel-themed speakeasy.
Brand Identity Assets
The following images showcase how the brand is utilized in the form of: embroidered bookmark business cards, leather bookmarks, takeout containers, tote bags and signage. Each branded asset follows the brand to a T, and is created and interesting enough to catch customers’ eyes and start a conversation.
